• Glasgow-based global tech company RHA takes prominent spaces across TFL sites as well as a heavy presence across the Glasgow-Edinburgh rail and SPT underground network for 2019 peak retail period
• The campaign hopes to inject some of RHA’s values and personality as a tech disruptor by showcasing the unique and often humorous ways individual customers use their earbuds
• The campaign sentiment and spend showcases RHAs confidence and growth after a successful 2019
• Multiple sites across Glasgow including prime locations at Central Station, shopping hub Buchanan Street and commuter-heavy Hillhead
• Premium spots in London include Oxford Circus, Westminster, and Waterloo.
Glasgow-based global tech company, RHA – known for their acclaimed quality headphones - have launched a UK campaign to tell the people of Glasgow and London: “We Hear You.”
The campaign – which hopes to project some of RHA’s values and personality – showcases the unique and often humorous ways individual customers use their headphones.
You can spot the new posters around Glasgow’s train and underground network – including prime spot Central Station, shopping hub Buchanan Street and commuter-heavy Hillhead.
In London, commuters can see the humorous artwork – which shows off the award-winning TrueConnect true wireless earbuds - in top spots along the Central, Jubilee and Piccadilly Lines, including Oxford Circus, Westminster, and Waterloo.
It’s expected that over a million people in Scotland will see the artwork, along with more than 3.6 million in London.
Colum Fraser, Senior Brand Manager for RHA said, “The 'We Hear You' message of this campaign leans heavily on the RHA personality, which reflects that of both our famously feisty home city and the diversity of people’s listening choices. We’re delighted to roll this out across the UK and to speak to our home market in this way for the first time.”
He continued, “The We Hear You campaign celebrates all the unique ways people use their sounds to motivate them and get them through the day, from whale music to murder podcasts.”